Excel has built over 10,000 homes and has received over 50 builder awards for design and industry excellence since 1988. Excel came to Pump with a website that did not effectively market all they have to offer.
As a large-scale homebuilder, Excel has an extensive inventory and required a wide range of information to be displayed on the site. In addition, we created interactive touch screens to be displayed around their sales centres. Pump tackled these projects with a marketing first approach.
There are various stand-out features created for the Excel site including the: navigation, home search panel, and mortgage calculator. The sidebar has icons, which represent each navigation item. On hover, the desktop navigation expands out. The menu is essentially collapsed, so there is no clutter on the main section of the site.
The “home search” panel’s innovative design contains icons, sliders, and drop-down selections to clearly define filter options. The panel remains fixed and accessible throughout, so the customer can filter home results on any page at any time.
The simple layout and design of the mortgage calculator makes it easier for users to understand and use. The generated rate is also linked to their partnered bank, which offers special rates for Excel customers.
Both the Excel website and sales screens are powered and built through Craft CMS. This content management system allows for more flexibility and has a simple interface that clients find easy to use. Learn more about why we're choosing Craft for our projects.
We continue to work with Excel to update small features on the site in order to meet their current needs. We believe in maintaining long-term relationships with out clients to build trust and ensure our products continue to be useful, relevant, and long lasting. If you're interested in getting a custom built site completed, please use the form below to get in touch!