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Alloy Homes

New site for Calgary's finest modern home builders


Alloy has been building modern custom homes for Calgarian's for 19 years. Their commitment to quality workmanship and building unique modern homes is obvious looking at their houses. Speaking with their leadership team it is clear that they have unrivalled passion to be best in class.

We first found a print ad of Alloy's flipping through the pages of an old Avenue Magazine. We noticed their website URL was the primary Call-to-Action (CTA). Unfortunately, when readers went to the site it was dated, and mis-represented their brand. We asked ourselves "why spend money on a print ad designed to draw people to your website if the website doesn't represent you?!"

We proceeded to reach out to see if they were looking for a digital studio like Pump Interactive to help them better convert their offline marketing dollars into qualified sales leads. Over the course of a few face-to-face meetings where we were introduced to the rest of the Alloy team, we discussed Alloy's goals and objectives for growth in a down economy. Our recommendation was to invest in a new website that would make their off-line marketing dollars go further.

We are excited to announce the launch of their new website! Built on Craft CMS, it give's them the content flexibility they need to tell their story, while keeping the look and feel as elegant as the home designs they build.

1<tech> under the hood </tech>
2<content management system = "craft cms">
3<software = "custom craft plugin">
4<hosting = "custom enviroment">

Craft CMS

Craft is a Content Management System aimed at developers. It came out of Beta in 2013 and has been growing in popularity and features at an astonishing pace. In our opinion, it now stands head and shoulders above the other options we have worked with. Learn More

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