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Christina Hagerty & Calgary Lofts

Christina Hagerty & Calgary Lofts

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Christina Hagerty is a leader in Calgary real estate. Prior to coming to Pump she had several sites that were built at separate  times as separate systems. Nearly identical content was loaded into these systems, so managing content was both horribly inefficient, but bad for search rankings as the sites were competing against each other. 

We retired one site, and consolidated the back-ends of christinahagerty.ca and calgarylofts.com. As well as implementing a new design on Calgary lofts)

This solved both the time consuming management of content, but also removed the SEO conflicts by implementing an automated system where the sites would automatically tell search engines which site to rank for what content.