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GLOSSARY

Interactive marketing is an approach that engages a customer in a two-way conversation. The information can be collected, retained, fed back, and used to respond to future customer needs. It is not the same as online marketing, though it is facilitated by online technology—for example, an interactive website that allows users to post comments.  

An interactive website allows users to interact with the website contents—comments, reviews, messages, submissions, registrations, etc. It’s not just clicking on a pretty picture, it’s an interactive conversation. Where and how a customer clicks and responds provides information on how the website is fulfilling its objective.

Going interactive means engaging your customers online in a conversation to understand them, and to better your products, services or marketing approach. In today’s digital world, it provides an essential forum to increase brand awareness, sales and customer loyalty for business longevity.

Social media

Digital Media Platform - (DMP) – A digitized platform for media that allows real-time and/or delayed delivery of video, audio and/or data to multiple networks such as telco, cable, satellite, digital terrestrial broadcasting and broadband. Delivery can be made via a variety of devices possibly including mobile phones, set-top boxes, PDAs and computers. Often the content can be produced generically, eliminating the need for platform-specific content production tools.