Case Study: GlassMasters autoglassFixing the chips in GlassMaster's internet marketing plan
The Situation:GlassMaster has always had convenient locations and top notch service at a competitive price. Unfortunately their website used to be full of cracks. GlassMaster had been watching their phonebook advertising (that had been the backbone of the company's growth for years) decline year after year - without getting any cheaper. They came to Pump knowing that internet marketing was the answer, but with no idea how to execute it.
Pump's Answer:Pump revamped the GlassMaster website, developed an online marketing plan that included search engine optimization (SEO) — and online advertising to capture more customers hunting for auto glass repair online. Pump also took on monthly maintenance and online marketing activities to ensure ongoing results. The online marketing was so successful, the client asked Pump to implement online lead-management to more efficiently handle the influx of online and phone-in leads.
The Results:After the new site launched, leads immediately jumped by 4x. After Pump’s search marketing plan was implemented, those numbers increased further. Overall, GlassMaster has seen a 3000% increase in online leads, a 200% rise in online advertising traffic, and conversion rates – the number of visitors who decided to call or contact the company through their website – went from 5% to 8% after Pump tested and made refinements to the sign up form!
There was a downside to all of our work, though… the GlassMaster’s owner actually asked Pump to stop sending so much business their way, as they needed a new system to handle all the leads!
Case Study: Green DropNew growth for Green Drop
The Situation:After 30 years of steady growth, and despite having thousands of satisfied customers, Green Drop had experienced a few years of sluggish sales growth. The company embarked on a rebranding effort (with Calgary-based agency Karo) to reinvigorate the brand. The new image called for a site redesign and a shift to more online marketing activities.
Pump's Answer:Pump wanted to ensure consumers searching for weed removal services learned about Green Drop, but more importantly, the new site needed to convert visitors into buyers. After rebuilding their site to make it more attractive and simplify the purchase process, Pump shifted attention to search engine marketing. Pump used a mixture of keyword research, focused copywriting, and efficient Google pay-per-click advertising to attract site visitors. Pump also executed a social media contest and an aggressive e-mail campaign to stay in touch with customers, promote services and encourage bookings.
The Results:Within months, online sales increased 50% from the previous year due to the high converting website, improved search engine rankings, and more effective pay-per-click marketing. Pageviews increased by 84%, suggesting higher engagement at the site by visitors. Green Drop's Facebook followers have also doubled in a short period of time.
Case Study: TravelodgeMore than just another stop on the information highway
The Situation:Travelodge Canada needed a web design and Internet marketing team to handle a complex site redesign. They looked like all the other budget hotels, their brand and hotels had been through major revisions in recent years, the website hadn't. Website management was also hampering marketing efforts as Travelodge could’t update promotions to respond quickly to competitor promotions and price changes. They weren't using social media marketing to its full potential.
The Solution:Pump conducted a comprehensive strategy and planning process to develop a digital roadmap for Travelodge. Pump helped Travelodge build a unique online identity by offering research tools visitors can use to learn about restaurants, attractions, and shopping outlets near properties. After the plan was complete, a powerful, easy-to-use custom content management system was built, making it easy to add properties, promotions, and content in minutes. Post-launch, an innovative Facebook contest was implemented to help Travelodge “Own the Roadtrip”.
The Result:Travelodge was ecstatic about a web presence that differentiated them from their competitors. The content management system was simple to use and met the needs of the marketing team, allowing them to maintain the site and manage promotions efficiently. A social media contest on Facebook generated 4000+ new Facebook followers in a matter of months and opened up what was previously a struggling communications channel, giving the company a new way to reach thousands of travelers.
Case Study: True North MortgageSimple math: More mortgage leads = more sales
The Situation:Dan Eisner launched True North Mortgage with a bold vision: disrupt the mortgage industry by replacing independent brokers with retail outlets where mortgage specialists are driven by customer service - not commission. Since 1999, Dan has opened seven stores, been named Mortgage Broker of the Year, and impressed the dragons on CBC’s “The Dragon's Den”. Along the way, in 2009, Dan hired Pump to build the second generation of his website in an effort to boost online sales.
Pump's Answer:The site was redesigned to be more intuitive and clearly convey why so many home shoppers and owners were turning to True North for financing. Pump ensured rates were easily accessible on the home page and the online application process was simplified. Subsequently, Pump delivered a number of enhancements to True North’s site, including a restructured rates database system to allow distribution of rate data to a variety of outlets. Smartphone / tablet apps, In-store rate screens, and even TV displays in malls.
The Results:Mortgage applications jumped by 50% after the redesigned site was launched due to increased credibility and an easier online application process. The technology foundation made it possible to scale the site with new features, add more content, and display the site on new interfaces without significant rework. When Dan turned to the Pump team, it was because he wanted a smart, efficient agency to work with that understood the bottom line – and that's exactly what he got. His business has grown substantially since Pump re-launched the site in 2009 and Pump is glad to have contributed to his success.
Case Study: Homes by AviRebuilding HBA’s digital foundation
The Situation:When Pump first met the management team at Homes By Avi, their web site required attention. Since 1981, Homes By Avi had developed a reputation for being one of the highest-quality home builders in Calgary. However, their web site didn't meet the high standards and level of quality that characterizes their homes.
Thus, management decided to make additional investments to enhance the site. They sought to improve the usability and navigation efficiency, improve the content management system to make updating the site easier, and create a more scalable technology foundation to more easily evolve the site.
Pump's Answer:Rather than jump quickly into another expensive and time-consuming redesign, the team at Pump huddled with managers and executives to create a comprehensive plan. Pump researched customers and competitors, conducted extensive stakeholder interviews to understand what the business needed and built detailed composites and blueprints for a new site. Pump facilitated many meetings with the Homes by Avi's team until there was a clear consensus and a prudent plan to move forward.
The Results:Pump laid a solid foundation to rebuild the Homes by Avi website to avoid past mistakes before placing the blueprints into the hands of their internal development team. This large project required a new way of thinking. Pump is proud of how we stepped into a tough situation to help Home By Avi rebuild their site the right way.
Case Study: Welist.comBringing Welist.com back up to code
The Situation:When Pump first heard from the owner of WeList.com, it was low on curb appeal. After 10 years it was showing its age and customers were choosing newer, more polished competitors.
Pump's Answer:Pump redesigned and reprogrammed WeList.com from the ground up, developing a scalable technical foundation to add future features and take advantage of new technologies to deliver a cutting-edge user experience. Pump made sure all the key elements were in place to make WeList.com a successful home listing site including: detailed search, deep integration with google maps, rich photo galleries and 3D virtual tours. Home sellers can also create realtor grade feature sheets with just a few clicks.
Underneath the hood Pump made considerable upgrades as well. Creation of all the city, area, and neighbourhood pages is now automatic, not to mention optimized for search. The signup process was simplified both for users & WeList staff including secure online payments. A full featured content management system was custom built to efficiently manage listings and site content. WeList’s staff can now spend less time managing the details.
The Results:With these improvements in place, Pump is confident that new listings will continue to increase in the future. And, just as importantly, Pump’s programming team made it possible for staff to manage the business with a third of the effort they were using before – saving the company time and money while increasing efficiency.
More Happy Clients
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Aircraft Works Amberg Ball Creative Bellstar Hotels & Resorts Bluebird Contracting Bucars RV Centre Canaco Construction chomp! Collins Barrow Calgary Corus Entertainment Custom Wall-Beds |
David Aplin Group Deerfoot Inn & Casino GasFrac Glassmasters Autoglass Greendrop Hanson Park Homes By Avi Hotel Arts Kensington Riverside Inn Kryos |
McSweeny’s Mountain Technologies NK’MIP Service Plus Inns & Suites South Calgary Hotels DMF TaxSherpas (FBC) Travelodge Canada True North Mortgage University of Calgary Welist.com |
